101 Content Ideas for Gyms, Personal Trainers, and Fitness Brands
- Paiton Jean
- Apr 29
- 3 min read
Updated: May 6
Whether you’re a solo personal trainer or run a full-service fitness studio, showing up consistently online is a non-negotiable in today’s marketing world. But coming up with content on top of client sessions, programming, and admin work? It can be TOUGH! That’s why I pulled together this list of 101 content ideas for gyms and fitness professionals to help you show up, stand out, and connect with your ideal clients without reinventing the wheel each time you post.
Education-Based Content (Show your expertise)
How to fix common form mistakes
Difference between strength vs. hypertrophy training
What’s the deal with macros?
Best pre- and post-workout snacks
Why rest days are crucial
Supplements 101 (break down creatine, BCAAs, etc.)
Stretching myths—what works
Pros and cons of training fasted
How to progressively overload safely
How sleep impacts your fitness progress
Behind-the-Scenes (Build trust + connection)
What a typical day in your life looks like
How you prep for client sessions
A peek inside your gym bag
How you program workouts
Tour of your studio or home gym
How you clean/sanitize equipment
Client check-in routine
Monthly goal-planning process
Your own workout setup
How you balance fitness with life
Engagement Prompts (Start conversations)
What’s one workout you love to hate?
Coffee before or after the gym?
Morning workouts or night sessions?
Cardio vs. lifting – which do you prefer?
What fitness myth do you wish people would stop believing?
Share a gym fail story
What’s your go-to pump-up song?
Poll: Do you track your workouts?
Would you rather: burpees or mountain climbers?
What's your gym pet peeve?
Transformation + Testimonial Content (Build social proof)
Client before-and-after photos (with permission)
Screenshot of a client win
“What my client said” – real testimonial quote
Progress updates from clients
A client shoutout post
“Client of the Month” feature
Your own transformation journey
Then vs. now (confidence, strength, etc.)
Highlight a long-term client relationship
How you tailor training to unique goals
Tips + Mini Trainings (Provide value)
Quick core workout
How to warm up properly
3 mobility drills everyone should try
Beginner strength training routine
At-home workout ideas
Foam rolling tutorial
Tips to stay consistent while traveling
How to set fitness goals that stick
5 habits of strong, healthy people
Gym confidence tips for beginners
Nutrition & Wellness (Go beyond workouts)
Easy meal prep hacks
Grocery store favorites
Sample day of eating
Debunking fad diets
Hydration tips
How to stop obsessing over calories
Healthy snacks for busy people
“What I eat in a day” video
Quick protein-packed meals
Balancing fitness with real life
Relatable & Entertaining Content (Add personality)
Gym fails compilation
Trainer reacts to fitness TikToks
“Expectation vs. reality” workout reels
When the pre-workout hits too hard
Things personal trainers never say
Gym stereotypes skit
What my friends think I do vs. reality
Your worst client excuse
When someone says “muscle turns to fat”
POV-style reels from your day
Promotional & Sales Posts (Don’t forget to sell!)
Announce a new client spot
Offer a limited-time deal
Promote a fitness challenge
Gift card or referral promo
Share your service menu
Push a seasonal training offer
Launching new merch or training blocks
Special group class event
Share a client case study
Invite people to DM you for custom plans
Thought Leadership & Beliefs (Stand out from the crowd)
Why you don’t believe in “quick fixes”
Your thoughts on diet culture
What sets you apart as a trainer
Why you focus on strength > aesthetics
How you approach mindset coaching
What motivates you to keep showing up
A fitness myth you’re tired of hearing
Why fitness is about more than just looks
How you got started in the industry
Your personal fitness philosophy
Timely & Seasonal Content (Stay relevant)
New Year goal setting
Summer shred prep tips
Holiday workout schedule
Tips to stay on track during busy seasons
Back-to-school workout routine
Fall fitness challenge
Mental health awareness month posts
National Nutrition Month content
Summer vs. winter training pros & cons
How to stay motivated in colder months
Bonus Idea
Share this list with your audience to help them create their own routine!
Stay Consistent
Your content doesn’t have to be complicated to be effective. With this list of 101 content ideas, you’ll never run out of ways to show up, educate, entertain, and attract your dream fitness clients. Keep it simple and stay consistent.
Need help turning these ideas into a full month-by-month content plan, or are you ready for a Business Breakthrough Session to dive deep into your brand?
