How to Make Your Content More Savable and Shareable

Let’s be real, likes are cute but saves and shares. That can be where the real magic happens! These two metrics are key to growing your reach and building long-term trust with your audience. When someone hits “save,” they’re telling you that your content is valuable. When they hit “share,” they’re saying that this is too good to keep to myself! If you want to make content that sticks, here’s how to create posts and make your content more savable and shareable that people will want to come back and pass along.

Photo taken by Elisabeth Eden!

Pack in Practical Value

If you want someone to save your post, give them something they’ll want to reference later. Think checklists, step-by-step guides, or tips they’ll need when they’re not mindlessly scrolling.

Ideas that get saved:

• How-to and tutorials

• Guides or formulas

• Caption templates

• Morning routines or daily systems

• Industry-specific tips (for example: 5 content ideas for a slow week”)

Ask yourself: Would I want to come back to this post later?

Make Sure Your Content is Relatable Enough to Repost

To get shares, lean into things people feel but don’t always say. That could be humor, hot takes, deeply relatable moments, or even a beautifully worded truth that hits home.

Ideas that get shared:

• Memes (yes, memes)

• You’re not alone type posts

• Quotes or affirmations

• Strong opinions or myths busted

• Reframes that make your audience feel seen

Tip: People share things that make them laugh, are relatable, or make them look smart!

Say It Simply, But Thoughtfully

Clarity wins. If your post is visually overwhelming or your message takes too long to land, people will scroll past. Use short sentences, clear headers, and break things into digestible chunks.

Try this structure: Hook ➝ Quick value ➝ Wrap-up or CTA (call to action)

CTA Examples: Save this, share this, tag a friend, etc.

Design with Intention

Your content should look good and feel good! Choose calming visuals, legible fonts, and layouts that stop the scroll. Whether you’re using carousels, Reels, or graphics, your design should support your message, not distract from it.

Design tips that help:

• Use brand colors and fonts for consistency

• Keep it clutter-free

• Make the first slide of a carousel super compelling (it’s the hook!)

Ask for the Save or Share

Don’t be afraid to tell your audience what you’d like them to do. A simple CTA can make a big difference!

Examples: If this helped, save it for later! Or try, know someone who needs to hear this?

This is All About Serving Your Audience

Creating content that’s savable and shareable is all about serving your audience, not just showing up. When your posts are packed with value, speak to your people, and feel intentional, you’ll naturally see more engagement and build deeper trust in the process!

Let's build a brand that truly stands out!