The Three Types of Content Every Business Needs
- Paiton Jean
- 2 days ago
- 1 min read
Want to grow your brand online? You don’t need a million followers; you should use different types of content. Every business (yes, even the small ones) needs to be posting a balance of these 3 types of content:
Engagement Content
This type of content is meant to spark conversation and connection. It reminds people there’s a human behind the brand.
Examples:
Polls and question boxes
Hot take or relatable memes
Behind-the-scenes moments
Your face! Yep, you.
Value Content
This is the kind of content that educates, entertains, or solves a problem. It’s the stuff people share, save, and come back for.
Examples:
Tips and tutorials
How-to guides
Common mistakes in your industry
Inspiring stories or client results
Promotional Content
This is where you sell, and it matters! But when done well, it doesn’t feel pushy.
Examples:
Product or service features
Launch announcements
Testimonials
Why you need this posts
Your Takeaway
A healthy mix might look like 40% value, 40% engagement, and 20% promo. But play with it and find what feels good for your audience. You don’t need to overcomplicate content; you just need to be intentional about what you’re sharing and why.
